The rules, plainly
Add any product from any retailer — scan the barcode or type it in. Each barcode maps to one canonical asset per country, so everyone talks about the same thing.
Every asset gets exactly one live discussion thread per country per month. New months open fresh threads; duplicates are blocked automatically.
You may write up to 2 posts per asset per month — tagged “love”, “could improve”, or “dislike”. Say what's true, not what's popular.
Members up- or down-vote posts on truthfulness. Nobody sees the tallies — there's no dopamine counter to game, only honest signal accumulating underneath.
Each asset has its own leaderboard; all of them roll up into the Global Life Rankings. Your standing is the sum of your honesty across every asset you touched.
The prize pool is 50% of that month's subscription revenue. It's split across assets by participation, so odds stay fair. Many people can win — nobody wins more than $500.
Why weighted per asset
An asset with thousands of subscribers and one with a handful shouldn't give wildly different odds of winning. So the pool is divided across assets in proportion to how many people took part — you compete inside your asset's slice, not against the whole platform. Up to 3 honest voices can win per asset, each capped at $500.
Sponsors
Buying shampoo and hair food says “I want good hair”. Books and a laptop say “I want education”. Brands can sponsor the assets that map to what people want — and at each month's close, a sponsor who sells in that category can gift the most honest voice one of the very assets they cared about.